Stilo.ai
An AI-powered journal that gets to know you over time
Role
Deliverables
Strategy, Visual identity, Wireframes, Hi-fidelity screens, Social Assets, Web App
Platforms
iOS, Android, Web
Stilo was originally the brainchild of our very own CTO Gavin who spun up the first version over a weekend, which quickly took off as the team went to work right away
Working with ourselves as the client, the design team started the way every brand sprint does, with deep exploration and mood boarding, which aided us in landing with the Stilo brand- airy, welcoming and gentle, with colors that feel uplifting, and a sleek, serif wordmark to tie back to the analog nature of writing.
A key piece of the Stilo brand became this breathing, energizing animation that grounds the journaling experience and helps slow things down at the beginning of a guided session.
After getting into the flow of using Stilo regularly, the tool becomes more and more powerful as it’s recollection of past entries provides insight into each new session.
To keep the user interface light and distraction-free, we used color very sparingly, and soft, rounded interface elements to bring lightness and ease to the visual experience.
Begin with a blank entry, choose a personalized prompt or pick a guide to start the experience. At any point in the entry, the Go Deeper button triggers a response from Stilo.
As with any brand sprint, we jump at the opportunity to put the design to use in the form of other branded outputs like marketing and social media.
Stilo is currently live in Beta, and our team is continuously working on making it better and better. Stilo can be used on desktop & your mobile device.
“Stilo helped me organize my thoughts and felt like an interactive journaling process which was really helpful.”
- Kelby Kupersmid, Stilo User