Consumer Reports came to us looking to build a tool to help empower people who are concerned about how their personal data is used.
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As a Consumer Reports Digital Lab product, the identity needed to fit within the CR family. All their products share similar green color palettes. We wanted to find a way to subtly stand out from the crowd, and hopefully appeal to a younger audience. So we went with green, but we gave it a hit of lime and some Paul Rand-inspired illustrations to break the typical Saas look.
We all gravitated towards the idea of a physical ‘permission slip.’ The logo and supporting graphics all play off this idea. The logo uses a folder corner to symbolize a piece of paper. The illustrations have a paper cutout feel to them. In a digital age, analog stuff just feels good, and bringing in tactile elements helps a product stand out from the typical look that dominates the app market these days.
Since the initial version of the app we’ve worked closely with their team to keep improving features as the product grows. When the app first launched, it had about 30 companies, and as a brand new product, the swappable card stack worked. The product now has hundreds of companies, so the as it has scaled, the design of the experience has also been re-imagined for increased discoverability of companies.
Once a request to manage or delete data is submitted, you can check in on its status and get regular updates. If you’d like, you can have Permission Slip automatically submit ongoing requests on your behalf.
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Working with the Consumer Reports team was a blast. We’re big fans of any effort to empower people when it comes to their personal data.
“Input Logic is everything under one roof: UX, design, copywriting, engineering, analytics and more. Their energy is infectious, and I can’t imagine developing our app with anyone else.”
