Merkle

The Merkle brand had a lot of fun aspects to play with, from colourful gradients and large typography to minimal line graphics & soft 3d elements, bringing the highly technical and abstract concepts of protection, transactions & monetization to life.

While setting the visual direction for the landing page, we leveraged different gradients to set each page & product apart with a different header, creating a system that felt both cohesive and unique.

Throughout the site you’ll find hits of gradients that smoothly fade into the background, big typography for the impressive numbers and stats, and a sleek + clean look and feel for all the details. The color palette & gradients create a lot of depth, with the dark typography standing out against the soft backgrounds.

Merkle’s brand guide had a glassy 3D visual style that we drew inspiration from when creating spot illustrations. Utilizing the brand style, we turned technical concepts into mesmerizing animations that leveraged the glassy look and feel, illustrating two of Merkle’s core values — protection & transparency.

Our hero animation had a lot of attention to detail, as it was used to represent their flagship product, River. We iterated on ideas of protection, finally landing on an almost force field like bubble, bouncing off attacks that threaten the transaction as it processes.

Many of the illustrations and ideas we explored when creating spot illustrations revolved around ideas of speed and monetization, both key aspects to Merkle’s products that help simplify the complex work that happens behind the scenes.