Strategy, Brand design,
Visual identity, Wireframes, Hi-fidelity screens, Prototype
The NYU Rory Meyers College of Nursing came to us looking to create an app to help connect people caring for patients with dementia. Many patients see multiple healthcare providers, work with community organizations, and receive ongoing support from loved ones. We worked with the team to design Caremobi, a tool to help track information in a simple, organized and useful way.
We conducted thorough UX phases with a lot of user testing. Our goal was to focus on the most important needs of caregivers, allowing for myriad user types with varying levels of technical experience.
In the brand ideation phase, we zeroed in on interconnectedness, empathy, and caring for our loved ones as core themes. We applied this to the visual identity by using a soft color palette, approachable typography, and soothing illustrations.
Any member on a patient’s care team can add a health update. To simplify the process and minimize cognitive load for caregivers, we used a progressive disclosure. We start out with simple questions, and only prompt them for additional information when it’s relevant.
It was important to us that caregiver onboarding was really simple and clear, with as few barriers to entry as possible. Users can join the app, take a look around, and choose to join or set up a care team when they’re ready.