How We Turned Free Trials into New Members

At Input Logic, we help digital products grow by designing experiences that convert curious visitors into loyal customers. One of our client’s products, a subscription platform for real estate agents, wanted a better way to introduce potential members to their product.

Here’s how we helped them launch a free trial that now brings in new sign-ups every week.

The Goal

• Increase conversion from potential members to paying subscribers.

Why It Mattered

Previously, we offered a mailed free week of materials. While it gave potential members a taste of the brand, it wasn’t fully integrated into the platform. That meant missed opportunities to:

• Convert more potential members exploring the site.
• Collect emails and nurture sales leads.
• Transition from a mailed sample into a seamless, digital-first product experience.

What We Did

We replaced the mailed sample with a true free trial inside the platform. This gave potential members:

• Instant sign-up access, without waiting for something to arrive in the mail.
• Hands-on product experience, showcasing the real value of the platform.
• A guided pathway to subscription, building confidence from the first click.

The free trial wasn’t just a marketing tactic - it became a fully designed onboarding flow into the product.

The Results

The shift to a digital trial had immediate impact:

• The free trial now brings in hundreds of new sign-ups every month.
• ~11% of free trial users convert to paying members.
• We now has better tracking of future leads, supporting sales outreach and long-term growth.

Takeaway

Free trials aren’t just about giving something away - they’re about creating an experience that helps users see value right away. By rethinking how potential members explore the platform, we turned curiosity into conversion.

👉 At Input Logic, we design trial and onboarding experiences that move users from “interested” to “invested.” If your product needs a smarter path to conversion, let’s build it together.