At Input Logic one of our clients, a subscription platform for real estate agents, came to us with a clear challenge: too many cancellations.
Here’s how we helped them reduce monthly cancellations by over 30% — while giving their members a more supportive experience.
The Goal
- Reduce cancellations
- Improve member retention
- Maintain recurring revenue
Why It Mattered
For many individual real estate agents, business runs in seasons. During slow periods, agents often look to cut back on expenses - and one of the easiest cuts was canceling their subscription.
The issue? Their previous cancellation flow was very light and frictionless. Members could cancel in seconds, with no reminder of what they were leaving behind. This meant:
- Revenue was inconsistent.
- Loyal members were churning unnecessarily.
- Returning members often lost their grandfathered subscription pricing.
What We Did
We redesigned the cancellation flow to strike the right balance between friction and flexibility.
- Added gentle friction extra steps that encouraged members to reflect before canceling.
- Personalized messaging highlighting what benefits they’d lose if they left.
- Pause option giving members the ability to temporarily pause instead of canceling outright, while keeping their subscription price when they returned.
The Results
The impact was significant:
- Cancellations dropped by more than 30%
- Over 95% of paused members reactivated after their pause period (and some before that).
- Loyal members kept their pricing, which built trust and encouraged long-term retention.
Takeaway
Reducing churn isn’t about making it hard to leave. It’s about making sure people understand the value of staying - and giving them flexible options when times are tough.
👉 At Input Logic, we help subscription products design retention flows that reduce churn and grow revenue. If cancellations are hurting your business, let’s build a smarter solution together.