How We Created a New Mobile App Revenue Stream for Permission Slip

When data privacy mobile app, Permission Slip, reached product-market fit with its free tier, the next step was to create a sustainable path forward — one that added more value for users while generating recurring revenue to support future app investment. But first, what is Permission Slip? It's a mobile app from Consumer Reports that protects consumers by simplifying the opt-out process: for example, telling Facebook to delete your data, now.

Our Goal

Introduce enough additional value to customers by adding new features to establish a paid tier on top of the already successful free tier.

Why it Mattered

After successfully helping hundreds of thousands of people protect their personal data for free, the Permission Slip team saw an opportunity to deepen the app’s impact by sending opt-out requests and completing complex form-fill submissions automatically, as part of a paid tier of service.

The goal wasn’t just to monetize, but to extend the product’s mission while continuously bringing value to members. The new tier would enable more powerful privacy protection while ensuring long-term sustainability for product development and maintenance.

What We Did

Working closely with Consumer Reports, we designed and implemented a clear, user-friendly subscription experience that introduced “Plus”, the app’s new paid tier:

• Added upgrade CTAs to high-traffic pages in the app.
• Created a subscription page showcasing the value of Plus.
• Implemented an onboarding flow outlining new features for paying subscribers.
• Added a promo code redemption option making it easy for the team to offer discounts.
• Built high-value features beyond the paywall, including bulk opt-outs, automatic opt-out requests, and time consuming form-fill requests completed for the user.

Importantly, all existing features remained available to free users, ensuring the product stayed true to its mission while offering meaningful new value to those who upgraded.

The Results

• 10% of new users converted to paying subscribers in the first three months after launch.

By introducing a paid tier on top of a well-loved free experience, the team achieved both goals: creating a new recurring revenue stream while delivering even more value to users who care about protecting their data.

👉 At Input Logic, we help build new revenue streams for mobile apps by rapidly scaling up digital product teams for brands.