Strategy, UX & UI Design, Development
We devote the vast majority of our time to client projects, but when we can carve out the time, we like to build things in-house, too. The fun of working on our in-house projects is that we get to dip our toes into the entire customer lifecycle of a product, as opposed to just a piece of it (like we’d typically do, in concert with a client).
Sometimes your product can be loaded down by things like slow page response times and SQL queries that needlessly loop forever and ever. This is a pain point we feel ourselves, and it’s hard to find simple but effective solutions for it. We created Moonroof to help developers monitor and hone in on problematic queries and endpoints, so they can keep everything running ship-shape.
We could’ve launched Moonroof with a GitHub repo and a post on Hacker News, but we wanted to leverage the awesome skills of our entire team — from UI and UX design, to brand design and animation.
Elements that are simple but unique, with a nod to old-school iconography.
The logo invokes dark-mode, code editors, the night sky and constellations.
Trisometric graphics that illustrate complex systems & processes.
We created a brand that invokes dark-mode, code editors, the night sky and constellations. We also wanted to maintain a level of minimalism and simplicity that developers who like vim might appreciate. After putting together the simple colour palette — mainly black and white, with shots of purple — we created a series of illustrations and animations to really bring the brand to life.
Conveying the main gist of Moonroof: simplicity, process monitoring, illumination, celebration.
Ultra-simple but powerful data vizualisations
The (retro computer) night sky