Travel insurance made easy

Goose Insurance makes travel insurance easy, using location-based reminders to make sure you never forget to buy coverage. They came to us to design and develop a mobile iOS and Android app, taking advantage of your phone’s functionality to create a delightful and super-useful experience.


Strategy, UX & UI Design, Development


Goose Insurance


Web, iOS app, Android app

The goal

Goose uses location-based notifications to remind you to pick up travel insurance at the right moment: when you approach a border, arrive at an airport or a different country.

An easy purchase process

Insurance can be complicated and confusing. The Goose app uses a simple step-by-step process to help you get exactly the insurance you need, quickly and easily. Adding and managing multiple travellers is a crinch, saving you time when purchasing future policies, too.

Web + app = :)

We extended the app design into a similar browser-based experience, allowing web users to take advantage of the same easy-to-use functionality.

An ultra-simple purchase experience that’s more fun than you’re used to

Custom icons to make navigation delightful and intuitive

A clear, fresh UI that takes the hassle out of travel insurance

Max functionality, with a minimal experience

To reduce the hassle of purchasing travel insurance, we worked closely with the Goose team to condense a series of important features into an extremely simple UI with clear navigation. Whether you're looking to purchase insurance, obtain a quote, get emergency assistance, or find detailed information about your policy, everything is easy to find. We also built in a "give $10, get $10" referral functionality to allow Goose to help drive cost-effective user acquisition.

Combining Goose’s signature magenta and deep teal to create a unique set of icons

Extremely clear policy management so that you always know your coverage status

The bright color palette adds surprising personality and levity

Omar Kaywan
Co-founder, Goose Insurance

"I had the pleasure of working directly with Shawn and many team members of Input Logic, they are amazing to work with and really easy to get along with."